The right blog can help your local business grow by attracting new customers and positioning you as a leader in the marketplace. Because of this, many businesses create blogs. But often, business owners aren’t exactly sure how to best develop to shine a light on their business. Here are a few tips to consider adding to improve your chance of success.
When you understand the people who visit your website, you’ll be in a better position to serve the information they are hungry for. Without a defined audience, it will be pretty tough for you to create topics that will keep them engaged in what you have to say. Take the time to brainstorm who your ideal clients/customers are.
Consider the following:
- Who your audience is
- What drives them
- What interests them
- What questions and problems do they have
- How can you help them with these issues
- What information do they want
Once you have a good idea who your audience is, it will be much easier to brainstorm possible topics for your blogs and use the right keywords to attract readers. Keywords will help your content appear in search engine results. They can also help you create content around what your readers want. You can use keyword research tools like Google Analytics and SEMRush to help find what keywords are used most often by your intended audience.
Using these specific words in your articles will help with keeping your content fresh and ensure your blog gets better ranking in local search results. The trick is to remember to use keywords naturally and you will reap the results.
Once you get the hang of blogging, you can work on adding internal links to your blog posts. These internal links help introduce your other post to readers, potentially boosting engagement. You also keep the traffic moving through your blog posts, keep visitors on your website longer, which turn helps your website higher in local search result pages.
Placing these internal links can also help your SEO or search engine optimization strategies as well. Oh, and don’t forget to go back to your older posts and link them to your newer ones as well for the most benefit.
Adding multiple forms of media to your blog posts will help your readers interact and spend more time reading your material. Add videos where they make sense or pictures of graphs and other items to hold your readers’ interest throughout your posts.
As you do this, remember to pay attention to copyright. There are many places you can find photos and images you can use royalty-free. Remember to optimize these images as well for the most benefit.
Slideshows, vlogs, and other types of media will also help keep your blog fresh. You can even create infographics for your blog, something which can also earn you incoming traffic from other websites.
Limited to just 155 characters, a meta description provides a short explanation of what readers can expect to learn from your post. These descriptions are typically displayed on search engine result pages, right under the titles of blog posts. In most cases, you want a meta description to contain the keywords you used in your post. The same goes for your posts’ titles.
With a mindfully crafted title and meta description, you can convince your readers to click through to your blog post and read your content. Ultimately, this results in more traffic for your business’ blog.
Every writer assumes that their work is easy to read. Unfortunately, this isn’t often the case. Make sure to keep your sentences short and to the point. However, add variety to your sentence length where necessary.
The same goes for paragraphs, keep them short… no one wants to read a great big wall of text.
This may seem confusing, and it is. The good news is that there are many free online tools for checking the readability of your content.
You can use tools such as Grammarly or Hemmingway to find out how readable your content is. You can even use the stylistic proofreading tools built into your preferred word processing platform; Word, for example, can provide suggestions for style as well as grammar. Readers like to scan their articles and a simple-to-read article is ideal.
Applying the above advice, you may notice that your blog ranks higher on search engine results and does a better job at bringing visitors to your website. That rise in brand recognition should also boost your small business’ performance.