Social media is all about the numbers. Who has the most followers, whose posts see higher engagement, whose videos get more views or whose blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large...
Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing...
As of January this year, the company has an active install base of more than 1.65 billion devices across the world. This massive ecosystem that Apple has created provides advertisers with an incredible opportunity. Customers who use Apple devices are known to have...
What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok....
As you plan the marketing strategy for the rest of 2021, don’t forget to include a reactivation campaign in the mix. Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and...
People prefer to read things that are visually appealing. For example, if you create a blog post about something that is not visually appealing, people will be less likely to read it. That is why graphic design is so important for marketers. There’s lots of...