One of the many marketing challenges local small businesses face is trying to build an audience and grow their email lists. The larger your email list is, the better your reach and the more potential purchases your business will generate. But… it can be hard to...
Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is now expected to reach almost $14 billion by 2022. So… it goes without saying that it’s here to stay. As more...
Facebook is one of the few social networks that has had a profound impact on our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are posting,...
These days, making sure your business has a social media presence is part of standard business practice. For your local, small business to have the best chance of success, you actually need to be active on social media. If you are on the fence about what social media...
The right blog can help your local business grow by attracting new customers and positioning you as a leader in the marketplace. Because of this, many businesses create blogs. But often, business owners aren’t exactly sure how to best develop to shine a light on...